There are numerous platforms and networks that offer advertising opportunities, and it’s crucial to choose the right one to meet your specific needs. Selecting the wrong platform can lead to wasted spend and negative returns.

PPC

PPC, or Paid Search, is the original paid platform. The ability to gain visibility for search terms that potential customers are actively typing in is incredibly powerful, ensuring you can target prospects with intent. Google Ads is the primary platform, but Microsoft Ads also offers similar functionality, albeit to a smaller audience.

With over 15 years of experience in managing PPC campaigns and driving success for companies across a number of verticals, we can help you drive more from your marketing budgets. Reach out if you’d like to hear more.

Performance Max

Performance Max is a Google campaign type focused on awareness and consideration. It stretches across all Google networks, including display, video, and shopping, aiming to increase the visibility of your products and services to your target market.

As Google Ads certified professionals, we can help you maximise your success with both Search and Performance Max.

Paid Social

Platforms such as Facebook and Instagram (Meta Ads), TikTok, and LinkedIn offer sophisticated advertising options. These platforms use the interests and demographics of their users to create targeted campaigns.

Paid Social is often part of broader awareness campaigns and tends to target audiences more broadly. However, the remarketing capabilities also offer the opportunity to target users who are closer to the decision-making process.