PPC and Paid Social
PPC and Paid Media provide businesses with a quick and direct route to new business opportunities, making them an essential part of any brand’s marketing mix.
There are numerous platforms and networks that offer advertising opportunities, and it’s crucial to choose the right one to meet your specific needs. Selecting the wrong platform can lead to wasted spend and negative returns.
PPC
PPC, or Paid Search, is the original paid platform. The ability to gain visibility for search terms that potential customers are actively typing in is incredibly powerful, ensuring you can target prospects with intent. Google Ads is the primary platform, but Microsoft Ads also offers similar functionality, albeit to a smaller audience.
With over 15 years of experience in managing PPC campaigns and driving success for companies across a number of verticals, we can help you drive more from your marketing budgets. We are proud that Aries Digital Marketing are recognised Google Partners.
Performance Max
Performance Max is a Google campaign type focused on awareness and consideration. It stretches across all Google networks, including display, video, and shopping, aiming to increase the visibility of your products and services to your target market.
As Google Ads certified professionals, we can help you maximise your success with both Search and Performance Max.
Paid Social
Platforms such as Facebook and Instagram (Meta Ads), TikTok, and LinkedIn offer sophisticated advertising options. These platforms use the interests and demographics of their users to create targeted campaigns.
Paid Social is often part of broader awareness campaigns and tends to target audiences more broadly. However, the remarketing capabilities also offer the opportunity to target users who are closer to the decision-making process.
Who our PPC and paid social service is for
- Businesses that want more enquiries or sales from Google search, without wasting budget on clicks that never convert.
- B2B companies looking to reach decision-makers by job title, industry or company on LinkedIn.
- Brands that need to build awareness and retarget visitors across Meta, YouTube and the Google Display Network.
- Teams who already run ads but want an independent audit and a clear plan to improve results.
How we work
- Audit and discovery: we review your current accounts, tracking and website, and agree what a good result looks like for your business.
- Tracking first: we make sure conversions are recorded properly in GA4 and your ad platforms, so every decision is based on real data.
- Build and launch: campaign structure, keywords, audiences and ad copy written specifically for your products and customers.
- Optimise every week: search term reviews, negative keywords, bid and budget changes and ad testing.
- Clear reporting: regular updates on spend, leads and cost per result, with honest recommendations on what to do next.
Frequently asked questions
How much should I spend on Google Ads?
It depends on your market, competition and goals. We will recommend a starting budget that gives enough data to learn what works, then scale up the campaigns that deliver results.
Do you manage LinkedIn and Meta ads as well as Google?
Yes. We run Google Ads, LinkedIn Ads and Meta (Facebook and Instagram) campaigns, and help you choose the platforms that make most sense for your audience.
How quickly will I see results?
Paid search can start bringing traffic within days of launch. Most accounts improve significantly over the first one to three months as we gather data and refine targeting.
Can you take over an existing account?
Yes. We usually start with an audit of your current setup, then keep what works and fix what does not, so you do not lose your account history.
There are many options to consider when advertising online. We’d love to have a chat to understand your business and help identify the best fit for you.